Like most developers and creatives, our biggest business problem is in rejecting ideas and prioritising our customers requirements, so we can meet them.
We try to be market research lead and solve existing problems with technology people already are familiar with. Because in business, teaching your customers about anything, is incredibly expensive and frail. That’s something about product development you learn quite quickly 
But there are lots of real existing problems out there, all crying out to be solved in a better, more productive, efficient, way. So how do you choose?
Well that problem of our own has become a problem we would like to solve for you!
But first of all, let’s look at what the business problem is and why it needs solving.
Let’s examine some core facts.
Q) What is a business?
A) A business is a system that provides value to customers.
Q) Who business are we in?
A) Depends on who your customers are.
Q) Who are our customers?
A) Depends on what your business is.
LOL. Can you see our first issue here?
Q) What business is worth establishing?
A) Depends on what the customers problems are.
Q) How do we find out what the customers problems are?
A) You ask them.
Q) If they aren’t our customers yet, and we may not even be in that business yet, how do we know who or where to ask?
A) Yes!
LOL. Can you see our second issue here?
OK more on this in a moment…
